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Examples of digital marketing include:
Email Marketing – Marketing Automation – Digital Advertising – Content Marketing – Social Media Marketing (SMM) –Search Engine Optimisation (SEO) – Search Engine Marketing (SEM)
Benefits of Digital Marketing in Real Estate
Cost efficient: Digital marketing can be less expensive than other types of advertising, and sometimes even free, which is a good thing in this industry where expenses can start to add up for agents.
Increased exposure: Considering that realtors work with a variety of people in different locations and different income brackets, digital marketing allows them to reach a wide spread of people and customize for target audiences when necessary
Performance Analysis: With digital marketing, you can keep track of how your advertising is doing and which methods are most effective.
Brand building: An online presence will help you build your brand and reputation.
Brand Awareness
Eliminating the Middlemen
According to the studies, there has been a phenomenal increase in the number of leads (at least 300%) from marketing real estate
When it comes to high monetary value products; digital marketing helps real estate developers create a significant impact on the buyers
open rate of emails in digital marketing for real estate agents is around 27%, with a click-through rate (CTR) of nearly 3%.
What Is Real Estate SEO?
Real Estate Search Engine Optimization (SEO) is simply showing up in the search engines when people are looking for YOU to help them buy or sell a property. With SEO, you can optimize your website for search engines, which increases their visibility in search results, meaning more eyes (and offers) on your available properties.
Why Real Estate Industries Must Use SEO?
How fast, secure, and mobile-friendly is your website? Do you have a proven email funnel, and follow-up system in place to build a strong connection with prospects? SEO is arguably the most important, and the most important aspect for every realtor to consider. From Local SEO to keywords, to website audits and other technicalities, SEO can take your digital branding to a next level.
Types Of Social Media Marketing – Organic Vs Paid
Organic or paid social media marketing — which drives better business results? Either way, your social branding is ineffective without both. Let’s clear the air between organic vs paid marketing.
Organic marketing: Organic social media marketing refers to sharing unpaid posts and updates on your company’s social media pages. They include, text, image, and video posts, posts with hashtags, posts with links, event listings, and more.
Paid marketing: It’s a no brainer that paid social marketing is said so when you pay to advertise on social media sites. Paid social media marketing includes strategies like, boosted posts, sponsored posts, text, image, and video ads, and more
Real Estate Social Media Statistics
In 2020, 44% of real estate agents generated the most clients via social media, only topped by referrals.
82 %of agents plan to improve their social media presence to grow their business in 2021.
74% of realtors use Facebook for professional purposes.
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